Sonja Šmuc, Bachelor of Economics, is in her third mandate of the Executive Director of the Manager Association, Slovenia, which focuses on the development of Slovenian management and promoting the competitiveness of the Slovenian economy. Inside, she was further specialized in business ethics and female management.

She performs this function since 2005, where her duties include taking care of the smooth functioning of the association, supporting the development of Slovenian management, lobbying for the interests of the economy and the membership of the Association, providing useful business gatherings between members and advising to members in relation to the themes that are dealt with professionally Association Manager.

She is a member of several bodies such as the Council of Officials Republic, the accreditation commission DUTB, the Council for Gender Equality RS Advisory Committee on Equal Opportunities for Men and Women at the European Commission, and also she is a member of the selection committees of several economic prizes: Manager of the Year, Gazelle, Golden Thread, manager friendly enterprise marketing manager, human resource manager, etc.

She is a laureate of the Chamber of Commerce and OE Slovenia Ljubljana for Innovation Entrepreneurs in the business, co-author of the book “The export risks under control” and also author of over 600 commercial articles.

She studied at the Faculty of Economics in Ljubljana and abroad, among others at Stanford at the University of California, Wirtschaftsuniversität Vienna and at the IEDC - Bled School of Management. She speaks fluent English, Serbian and Croatian, and has passive knowledge of German and French.

She began her career as a student at the weekly Economic magazine. Soon, in addition to journalism she also took over editing the content of several articles and sections. In 2002 he became editor of the magazine Manager, after having participated in the comprehensive renovation of these specialized journals for management.

The Executive Director of the Manager Association is elected by the Management Board, on a proposal of the President of the Board for a term of three years, after which it may be re-elected. The Executive Director is not necessarily a member of the association. She performs her function professionally. The Executive Director represents the Association in the context of the powers specified in the Rules of the Association Manager, and under the authority of the President.