STRATUM R/D IMPALA
Vesna, CEO of STRATUM R/D IMPALA, is a problem solver and an expert in market research and innovation management with over 20 years of international experience. Vesna also acted as the Managing Director of the international GfK Group and is a serial entrepreneur.
Her main drive throughout her varied career has always been to develop new innovative solutions by looking at a problem from various angels. An approach she also implemented with IMPALA. “The true value of great tools is an interdisciplinary approach – the point where technology meets psychology – or in the case of IMPALA: consumer behavior.”